We've been testing the new deviation page changes to logged-out visitors for quite some time and have monitored performance, making updates as needed to help further traffic to you and your art. When comparing old vs. new deviation pages with logged-out traffic, we found that visitors seeing the new deviation page were:
- 2.5 times more likely to click to view another piece of art by that artist
- 4 times more likely to click through to view that artist's Gallery
- 12 times more likely to view Prints by that artist
Testing new vs. old deviation pages
Powered by data and feedback from our logged-out tests, we're now ready to test new vs. old deviation pages to deviantART's logged-in audience. Testing two similar, yet different, versions of our deviation page will allow us to gather information and effectively compare which version performs better and is better received by the community.
By the time you read this journal, we'll have already implemented our new deviation page testing. When viewing deviation pages, you'll either see the new or old version. During this testing period, there is no way to switch from new to old, or vice versa.
Thank you for helping us test out the changes to the deviation page. When making changes to the site, we want to be sure that we are providing a better experience, and your use of the site and feedback in doing so helps us to provide the best deviantART possible.