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Tue Jan 24, 2012, 5:00 PM by Heidi:iconheidi:


:bulletblue:  Something for Everyone


The deviantART community is incredibly deep and diverse.  Every day, amazing art is produced that appeals to all tastes.  Our goal in sharing and exposing the deviations in deviantART's Popular section is to showcase this depth and diversity as convincingly and fairly as we can.


:bulletblue:  Fair Exposure


DeviantART's algorithm for Popular browse results is known as Fair Exposure.  The goal is to maximize the display of the most popular deviations in a variety of topics (styles/genres/art forms).  Fair Exposure increases the probability that someone will see something that they personally like in Popular results.  In short, with Fair Exposure, the community is exposed to a varied cross-section of deviantART.  It uses an algorithm that is "fair" in nature -- meaning not biased toward any topic, yet still based on popularity.


:bulletblue:  Why is Fair Exposure needed?


Ranking deviations based on raw popularity alone is something that deviantART hasn't done since 2008.  While using raw numbers has some benefits, it also has many problems.  One major issue is that it inherently favors the already popular -- making that which is popular more likely to be seen, gaining even more popularity.  

Different styles and types of art appeal to different deviants, and those deviants use the Favourites system in different ways.  For example, fan art enthusiasts are more likely to Favourite a deviation based on subject, whereas, fine art photography lovers are more likely to Favourite based on technique.  Thus, comparing the number of Favourites on one type of a deviation to another is like comparing apples to oranges.  

Fair Exposure's task is to strike a balance between showcasing depth (i.e. deviations that are popular with many individual deviants) and breadth (i.e. deviations that are popular with a wide variety of deviantART sub-communities).  We do this with an algorithm, the components of which are adjusted from time to time to produce an inherently fair outcome in terms of art that would be of interest to the broadest spectrum of deviants.


:bulletblue:  Fair Exposure 1.0, 2.0, and 2.1


Version 1.0 of Fair Exposure was launched in February 2008, and the next set of updates (2.0) came in December 2011.  Fair Exposure 1.0's computation became slower and slower with every deviation added to deviantART.  While it executed in a reasonable amount of time in 2008, it was no longer updating fast enough for the front page.  However, Fair Exposure 2.0's computation was structured differently and was faster.

While Fair Exposure 2.0 had been in development for quite a while, some of our more sophisticated ideas weren't able to make it into the initial release.  The changes in Fair Exposure 2.1, made in January 2012, are very minor -- mostly code reorganization, and a few bug fixes that addressed rare edge cases that sometimes influenced front page results.  We know this new version of Fair Exposure is a better representation of the world-class art produced by the deviantART community.    

We have a variety of improvements coming down the pipeline -- in particular, improvements having to do with topic "accuracy" (i.e. becoming better at detecting the topics of a deviation) and "popularity" (i.e. detecting whether a deviation is "popular" amongst a niche group or has broader appeal).    

Fair Exposure 2.1 is not inherently more "random" than Fair Exposure 1.0 was. The most significant determinate of order is still in deviants' submission/viewing/Favouriting patterns in general.  Similarly, all determinations of popularity are made by looking at the data, with no artificial fudge factors biasing towards one topic or away from another.  In particular, it does not replace art from a "popular" deviant (or topic) with art from a randomly-selected "unpopular" deviant.  Fair Exposure 2.1 explicitly attempts to select "popular" deviations that showcase as many "popular" topics as possible, whereas, in Fair Exposure 1.0, there was no explicit goal to showcase a wide variety of topics.   This does mean that if, for example, a deviation that showcases "people" and "photography" is displayed, the next several deviations are unlikely to be other "people" or "photography" deviations, unless they are also extremely popular.


:bulletblue:  Sharing the Love


Changes to Fair Exposure and Popular browse are in the interest of highlighting the best from a wide range of deviants and showcasing an array of styles and genres. Keep in mind that you can always browse by your particular interest using the category tree or join a group that matches your interests. We're a large community, and with Fair Exposure 2.1, we hope to bring more deviants into the spotlight.

~Heidi


Add a Comment:
 
:icondahrialghul:
DahriAlGhul Featured By Owner Jan 2, 2016  Hobbyist Digital Artist
Ok, let me try venting my puzzlement about all this once again --- not sure, anyone at DeviantArt-Admin reads this or cares, but whatever.  So ... I just searched for "wonder woman" and "popular last month".  If you scroll down, there are then a ton of screen shots of the original WW TV series with Lynda Carter.  At the top (I think) there is Lynda Carter | Wonder Woman | TFAC054 by c-edward  with 220 views and 22 favs, there are a lot more.  For example, quite a bit further down there is Lynda Carter | Wonder Woman | TFAC037 by c-edward  with 113 views and 10 favs, at this point of writing.  Great show, thanks to :iconc-edward: for posting them, no complaints.  Shortly after that, you find a piece of mine, Wonder Woman by DahriAlGhul  with 273 views and 22 favs.  And considerably further down, you get to Wonder Woman bends and yanks the turret off a tank by DahriAlGhul  with 181 views and 19 favs.  I happened to be lazy, just checked those few, one can probably come up with a lot more examples just like that.  Just scrolling through what the search finds, it just puzzles me how seeing a huge number of screen shots of that TV show up there and very few 3D renders like mine, if at all, achieves what is claimed here, namely "Fair Exposure's task is to strike a balance between showcasing depth (i.e. deviations that are popular with many individual deviants) and breadth".  The whole thing just doesn't seem to make sense to me at all.  It is frustrating not only to artists who then get pushed all the way down and don't get their art exposed (yeah, sure, that's part of my complaint here!!), but also for anyone looking for work that gets seen by many others.  There is just no way to tell, whether a piece that pops up high in a search lands there because it is truly popular (as the search claims) or just lands there because some funky quirk in the algorithm.  It renders the search fairly useless.  If DeviantArt has the option "randomize results" or "show variety", that would be fine for those that want it.  But why force it?  And why force it in such a strange and bizarre way?  I just cannot figure it out.


c-edward
Reply
:iconventusvolatilis:
VentusVolatilis Featured By Owner Dec 11, 2015  Professional General Artist
Interesting; this is good to know!
Reply
:icondahrialghul:
DahriAlGhul Featured By Owner Sep 29, 2015  Hobbyist Digital Artist
I figure, i keep collecting funny results of the "fair" algorithm and post them here.  So, just now I searched for "wonder woman" and "popular in last 24 hours".  The deviation Mac and Snowball by lillybett001 had 9 views and 0 favs ( I gave it one, then! ) and was ranked a few above Wonder Woman by DahriAlGhul at 102 views and 17 favs.  Fascinating.
Reply
:iconlillybett001:
lillybett001 Featured By Owner Sep 30, 2015
I find it funny that my picture of two MEN that contains neither the tag "wonder" or "woman" would appear in your search and stranger still that it was listed higher than something obviously more popular in a "popular" search.
As a small artist here I find it funny, and I am very thankful for the favorite. :)
Reply
:icondahrialghul:
DahriAlGhul Featured By Owner Sep 30, 2015  Hobbyist Digital Artist
You are welcome!  And I most sincerely hope that your excellent art receives the exposure it deserves.
Reply
:iconcyberalbi:
Cyberalbi Featured By Owner Sep 26, 2015   Digital Artist
Some days ago I submitted

Mature Content

Treegirl TF by Cyberalbi
in Digital art/Mixed Media/Fantasy it has 823 views and 27 faves and In Popular 1 week it figures only at the 69 place while fav.me/d9abgud which has 60 views and 25 faves figures at the 11 place, this "fair" popularity algorithm seems to me to be rather strange
Reply
:icondahrialghul:
DahriAlGhul Featured By Owner Sep 25, 2015  Hobbyist Digital Artist
Ok, griping a bit more.  A few hours ago, I submitted Wonder Woman lifts a tank by DahriAlGhul , called "Wonder woman lifts a tank". At this point it 82 views, 9 favs, which makes me happy.  Now, searching for "wonder woman" in the last 8 hours, I find once again many items listed way above me.  For example, there is Iccotao by AntiquedBones , it has 26 views, 2 favs, and I have a very hard time seeing any connection top the search term "wonder woman".  There may be one, fine, and nothing against this wonderful artist!  But I have to seriously wonder whether the search algorithm really produces the "popular" items for the search term "wonder woman", as the web site suggests.  How is that helping anyone?  And how is that "fair"?  Truly strange, IMHO.
Reply
:iconantiquedbones:
AntiquedBones Featured By Owner Sep 25, 2015  Student General Artist
Oh jeeze, a character ref of mine wound up popping under "wonder woman". That's actually pretty funny considering I never put any tags on this or any of my work either and Iccotao is neither wonderful, a woman (specifically an Amazonian), or a part of the DC comic universe . I actually agree on the whole search thing, it's almost like google when you search for toad (the amphibian) and just get Toad from Mario. Except this is way worse and the two images have nothing in common. 
Reply
:icondahrialghul:
DahriAlGhul Featured By Owner Edited Sep 25, 2015  Hobbyist Digital Artist
Thanks!  And I hope my comment really did not come across as somehow saying something negative about your deviation, it is fascinating, actually, very creative!  It just is a very odd search engine, that's all.  They should fix that.  And I hope that many will see your work, as a result!
Reply
:iconantiquedbones:
AntiquedBones Featured By Owner Sep 25, 2015  Student General Artist
Nooo, not at all and thanks. It might be though I usually put my stuff under the 'other' option with digital art. Probably will if they continue to find it under 'wonder woman' or if it pops up under other search topics for some reason. Same goes for your work, I hope it gets the views it deserves too. 
Reply
:iconcyberalbi:
Cyberalbi Featured By Owner Sep 23, 2015   Digital Artist
Most my works with faves comprised from 100 to 300 and views from 5000 to 20000 which appeared very well in search results before this "fair" algorithm are now practically invisible, it does not seem very fair to me!
Reply
:icondahrialghul:
DahriAlGhul Featured By Owner Sep 21, 2015  Hobbyist Digital Artist
I am rather puzzled by all this.  Perhaps, being on the "downside" of this "fair" algorithm makes it look particularly unfair to the one who is affected by it?  I shall just give one example.  Last Saturday, I uploaded a deviation "Wonder Woman: shell impact", see Wonder Woman: shell impact. by DahriAlGhul .  Now, when searching for "wonder woman" in the last three days, it is listed on page 2, not page 1, despite having gotten 325 views and 19 favs. No issue, I thought, certainly, the other deviations must be more popular then! I just randomly checked a few others way above me: 19 views and 5 favs was one and there were many more like that.  I do not mean to denigrade the other artist and deviations: all power to them!  But, c'mon, 325 vs 19 views?  I submitted a help request for this, since I thought there was a bug ... but apparently, this is the "fair" algorithm.  So odd, so unfair.  My view, at least.
Reply
:icondahrialghul:
DahriAlGhul Featured By Owner Sep 21, 2015  Hobbyist Digital Artist
I am rather puzzled by all this.  Perhaps, being on the "downside" of this "fair" algorithm makes it look particularly unfair to the one who is affected by it?  I shall just give one example.  Last Saturday, I uploaded a deviation "Wonder Woman: shell impact", see Wonder Woman: shell impact. by DahriAlGhul .  Now, when searching for "wonder woman" in the last three days, it is listed on page 2, not page 1, despite having gotten 325 views and 19 favs. No issue, I thought, certainly, the other deviations must be more popular then! I just randomly checked a few others way above me: 19 views and 5 favs was one and there were many more like that.  I do not mean to denigrade the other artist and deviations: all power to them!  But, c'mon, 325 vs 19 views?  I submitted a help request for this, since I thought there was a bug ... but apparently, this is the "fair" algorithm.  So odd, so unfair.  My view, at least.
Reply
:iconasralore:
Asralore Featured By Owner Sep 16, 2015
this is the worst
i literally sent a trouble ticket cause i thought it was a bug at first. (luckily i got a mail very quickly with a link to this. kudos to that)


it is bad because:

- when i search for popular work, i expect to find actual popular work. this also makes the term 'popular work' on this site highly misleading, and not user-friendly.

- people who worked hard for their popularity get pushed back. not only is this unfair for those artists, but it also makes this hard for them to get people to commission them since their art is "too popular" to show up on DA and fewer people end up seeing their art.

- there are already alternative options to give more unknown artist recognition like 'undiscovered' this makes this system no longer relevant.

- popular work has gained popularity because it is actually relevant to the tags you are looking for, unlike most of the art that shows up. (at least in my case, i can imagine this is not the case for a lot of other people)


i do get the idea behind it though. i honestly think many unknown artist need more exposure. but this idea is simply bad.
i sincerely hope this will be fixed in the near future because i really bothers me and a lot of other users. it doesn't necessarily need to be scrapped, i just needs to be changed or a better alternative needs to come.
Reply
:iconzekkentak:
Zekkentak Featured By Owner Sep 10, 2015  Student General Artist
So this is update is what caused the website to go to shit..
No surprise considering what it does.
Reply
:icondjailledie:
djailledie Featured By Owner Sep 9, 2015  Hobbyist Photographer
The changes which have happened around Aug 10th are really frustrating. I have been around for many years, have posted 700 images in the Street category and thought I had understood how it was working. I was making it to the top 5 images quite often, best images to the top, less good ones were less visible... Now after Aug 11th, none of images has appeared in the top 20, and the number of views on my images has been cut by 5x... I am sure that others beneficiate from it and I am happy for them, but images with 20 faves not appearing in the top 20 images, with lots of images with no faves ahead tells me that something is broken!
Reply
:iconjakezdaniel:
JakezDaniel Featured By Owner Edited Sep 10, 2015   Photographer
And as we can observe, though they are pushed in front of others, those works don't get any more favorites at all, because they might not interest the viewers anyway, though they are shown first.

This means that viewers see less interesting works first and logically loose interest in browsing into dA galleries.

If I come to dA to browse and see interesting artworks, what happens if there's nothing interesting on the first pages? I go somewhere else.

It doesn't mean that less popular works aren't interesting, but how are they getting into the first line? In my example down here, a no-photograph is getting third of a photograph gallery, in front of many other photographs. It's absurd.
Reply
:iconmygingergirl:
mygingergirl Featured By Owner Sep 6, 2015
if someone has some kind of problems talk to me,face to face....Rage 
Reply
:iconjakezdaniel:
JakezDaniel Featured By Owner Edited Sep 1, 2015   Photographer
I really don't understand:
How is it fair to push back in the end, far from the eyes, works that are more popular for keeping some of the less popular in front of everybody's eyes (The eyes who want to discover by browsing the first page).

How do you choose what deserves to be put in front?

Today's example:
www.deviantart.com/browse/all/…
This work:
Hipstamatic Series by insolitus85  50 views, 6 favorites is in the top front 
This work from the same artist:
Hipstamatic Series by insolitus85  45 views, 13 favorites is far behind

My work:
Portrait of the artist as a flutist by JakezDaniel  93 views, 21 favorites is behind the first one

This work:

Mature Content

ahmedalmosawiphotography by AHMEDALMOSAWI
 7 views, 0 favorite is the last one of the list.

When this work:
it's true by mygingergirl 9 views, 0 favorite is the 3 one of the list (a work that is without doubt in the wrong gallery).

How all this is fair?? I don't understand. 
Reply
:icondjailledie:
djailledie Featured By Owner Sep 9, 2015  Hobbyist Photographer
C'est tres tres nul ce changement!
Reply
:iconjakezdaniel:
JakezDaniel Featured By Owner Sep 9, 2015   Photographer
Cela a affecté ta visibilité aussi?
Reply
:icondjailledie:
djailledie Featured By Owner Sep 9, 2015  Hobbyist Photographer
divise par 5 en moyenne depuis le 11/12 aout.
Cf mon journal. 
Reply
:iconmygingergirl:
mygingergirl Featured By Owner Sep 6, 2015
do you have some problems with my picture,lisen if you dont like it,dont watch it !Rage Rage Rage Rage 
Reply
:iconjakezdaniel:
JakezDaniel Featured By Owner Sep 7, 2015   Photographer
lol
Reply
:iconmygingergirl:
mygingergirl Featured By Owner Sep 8, 2015
aham...
Reply
:iconjakezdaniel:
JakezDaniel Featured By Owner Sep 8, 2015   Photographer
Whatever the picture, the point is not there. No worry.
Reply
:iconmygingergirl:
mygingergirl Featured By Owner Sep 12, 2015
WHATEVER.....if you want to i will remove it ......sorry:D (Big Grin) 
Reply
:iconjakezdaniel:
JakezDaniel Featured By Owner Sep 12, 2015   Photographer
No no, it's up to you :D
Reply
:iconmygingergirl:
mygingergirl Featured By Owner Sep 13, 2015
:D (Big Grin) suuuuureee....
Reply
:iconinsolitus85:
insolitus85 Featured By Owner Sep 2, 2015  Hobbyist Photographer
I pay them more ;)

Seriously though, I do wonder too what kind of algorithm they use, because obviously it depends on more factors than just views and favs and/or even a balance between the two.
Reply
:iconjakezdaniel:
JakezDaniel Featured By Owner Sep 2, 2015   Photographer
This is what I wonder too. If there's something fair, then it's great, but where it is?
How can a system decide what deserve to be put in front? In this example it doesn't make sense.

and you're right, I didn't pay my last core membership.
Reply
:iconinsolitus85:
insolitus85 Featured By Owner Sep 4, 2015  Hobbyist Photographer
"...an algorithm, the components of which are adjusted from time to time..."

I don't think we'll get any specifics.
Reply
:iconjakezdaniel:
JakezDaniel Featured By Owner Sep 4, 2015   Photographer
me neither
Reply
:iconprincessmagical:
PrincessMagical Featured By Owner Aug 28, 2015  Hobbyist Digital Artist
And I see that my artwork is being pushed back past artwork that has no faves. I have paid for years of my premium membership and now my work keeps getting pushed back to the very back. And it's not about mine being #1. It's about being fair and showing the most popular to least popular.
Reply
:iconjakezdaniel:
JakezDaniel Featured By Owner Sep 1, 2015   Photographer
I notice the same right now.
It's a new thing I think not something from 2012.
Reply
:iconprincessmagical:
PrincessMagical Featured By Owner Aug 28, 2015  Hobbyist Digital Artist
It's not fair and not right to change it. I want to see most popular to least popular like I've always been able to do. I'm a premium member but instead of seeing the good quality artwork, I'm seeing all this porno which should NOT be here to begin with. Please change it back to the way it was.
Reply
:iconprincessmagical:
PrincessMagical Featured By Owner Aug 28, 2015  Hobbyist Digital Artist
Fair exposure isn't accurate for most popular. The system was fine for years.
Reply
:icongeorge---kirk:
George---Kirk Featured By Owner Aug 12, 2015  Hobbyist Photographer
You get no more cash off me then..
Reply
:icongeorge---kirk:
George---Kirk Featured By Owner Aug 12, 2015  Hobbyist Photographer
What a load of bollocks. Honestly this is the last straw .
Reply
:iconvivienne-mercier:
Vivienne-Mercier Featured By Owner Edited Aug 11, 2015  Hobbyist Artisan Crafter
You already have different tabs at the top, one for popular artists and one for new or undiscovered artists. "Popular" MEANS "popular," ones that lots of people like and are familiar with. Newer artists, or less well-known ones, have their own tab, so people can click on that to see artwork they might not otherwise see. No need to mix the two on one page, right?
Reply
:iconvalzed:
Valzed Featured By Owner Aug 6, 2015
No one's art should be buried or pushed aside. Period.
Reply
:iconanwenatelier:
AnwenAtelier Featured By Owner Edited Aug 4, 2015  Professional Traditional Artist
Well, that answers why the front page had gone so crappy lately.

I use the POPULAR page to see POPULAR WORK, not UNDISCOVERED popular work, I thought that's what you introduced the "Undiscovered" tab for? And the "What's Hot" tab for? And the "Daily Deviations" too! Those are for undiscovered works mediated by admin staff!

YOU HAVE 3 OTHER TABS FOR THIS!

Seriously, leave the popular page alone! I use that tab to see the best of the best on deviantART, not another point giveaway journal or some crappy ass meme! That's what Tumblr is for.

And what is with the ugly-ass orange bouncy ball after my name? You'll be making it yellow and blue to match Pixar's next.

This site is really going to the dogs, it's no wonder you're going broke. Maybe you should tell spyed to stop spending all of your budget on crappy rebrands no one wanted or needed, or idiotic changes like this (and aforementioned bouncy ball) and actually just focus on saving the site from dying. You're losing a lot of your customer base just by consistently shoving things no one wants in our faces, and ostracising the people who have worked so hard to build their career with deviantART as an established and powerful tool in their marketing arsenal by suddenly rendering years worth of hard work null and void.

That's why the traffic to this site has stopped. Outside of this little bubble you've put around yourselves where you still kid yourselves you're #1, deviantART actually has a very bad reputation. You're known as the site that allows porn and art theft, that doesn't listen to the community, that hikes your prices up without a moment's notice or consultation, and that fires your staff without so much of a 'by your leave'. And now you're punishing your most cherished artists and users by deciding they're too popular for the popular front page.

Bravo guys, bravo.

Even Windows 10 received warmer responses to their updates than you have.
Reply
:iconnoctis-quarzt:
Noctis-quarzt Featured By Owner Aug 3, 2015  Hobbyist General Artist
I would say something, but most people here have already said those things and have covered how this system is not fair for artist nor it works for what DA wishes to do or stands up to do. 
Reply
:iconteammagix:
teammagix Featured By Owner Aug 3, 2015  Hobbyist Digital Artist
This isn't right at all. An artist's work is popular because it's worth seeing and they have worked hard to be recognized. Wasn't there an undiscovered option for new and lesser know users? Why not use that instead of knocking off posts that are "too popular." When I go to the popular tab, I expect to see quality work, but what do I see now? I see low quality bases, random screenshots, small contests. Why are uploads with only 100 views and 3 likes ending up in the first row of the popular tab? Most of the time it's not even art, but a random text post or a selfie that looks like it should belong on Instagram? It doesn't make sense whatsoever and I wouldn't be surprised that all this feedback gets ignored. :/
Reply
:iconziddersroofurry:
ZiddersRoofurry Featured By Owner Aug 3, 2015  Hobbyist Traditional Artist
I'm going to go against the herd and say that I'm all for popular artists moving on once they've soaked up time in the limelight. Give someone else a chance. You've built up a fanbase-utilize it. Get them to follow you on social media. Tell them to tell their friends. Get your own website. Once you've built a fanbase you should have to rely on your own ability to build your audience instead of pushing lesser known artists aside. 
Reply
:iconnemo-tv-champion:
Nemo-TV-Champion Featured By Owner Aug 3, 2015  Student General Artist
You are the only person making any sense here.
Thank you so much.

It's called "fair exposure" for a reason ^^;
Reply
:iconziddersroofurry:
ZiddersRoofurry Featured By Owner Aug 3, 2015  Hobbyist Traditional Artist
I don't think people understand that you're still only going to see a tiny percentage of users overall. They think all you're going to see is low quality stuff on the front page. Do you see the stuff that hits popular? The majority of it is either done by professionals or people who should be. You're still only going to see a small fraction of overall users. 
Reply
:iconnemo-tv-champion:
Nemo-TV-Champion Featured By Owner Aug 4, 2015  Student General Artist
And you worded it exactly right.
But I guess some of these people are just whining because the popular users they watch aren't being shown as much so people who tbh need it more can get some exposure.
Reply
:iconicedcoffeedragon:
There are other ways of promoting new artists, dA. You're completely defeating the point of the popular page which is by the way to promote well established and loved artists. Reevaluate your categories and criteria and try again. This is a failed attempted at what you call "fair exposure," which will end up being far from fair for those that have worked years to improve their craft and love what they do beyond measure.

Also, if this is the reason some of the most amazing people and talented artists I've met on dA are going to be required to pay twice the amount of the original premium membership fee, then screw you dA. Have your fair exposure when no one posts anything!!
Reply
:iconmizamy:
MizAmy Featured By Owner Aug 3, 2015  Professional Digital Artist
Wtf da. Stop this.
Reply
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